Peter's Viewpoint

I think that the latest uproar regarding the change of strategy on the payment for use of Facebook displays a failure by the originators to see the fault in their logic.

If they thought of this beforehand, then it is obvious that they simply wanted to take the money and run before investors changed their minds.

Just about everyone has registered on a social website.  They offer an easy alternative to having a personal page that you can load pictures, music, and video.  Most of all they give you the advantage, or disadvantage depending on how one looks at it, of being connected with friends and business colleagues.

Funny how everyone fights for privacy laws and yet at the same time will go to one of these social sites and write anything on the “wall” of their own page or of someone else’s.
What most people do not consider is that the social sites are the owners of the very same data that you put on your page.

Today’s digital age not only offers the opportunity to be connected with people and businesses but also provides an incredible amount of sensitive information by those of you who do not consider the possibility of future shock.

It doesn’t take a sleuth to understand what kind of life one lives or to follow a chain of friends to discover the where and when people are and what they do, just some common sense logic and social websites.

As a consultant, business development is always a primary thought after all we all need to eat but shouldn’t social websites be broken into personal and business?

As I see it, the main motive of a personal social website should be completely limited to you and your friends and family and completely closed off to the rest of the world.

In contrast, a business networking site, I dislike the term social in this use, has a main motive to reach out and make money.  There is nothing really social about that.

Here is a good example of what kind of market analysis is deduced from participants of social websites that provide interesting information for businesses and individuals.

A blog by the Brand Strategist Valeria Maltoni